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🔥Free Advanced Social Media Program With Course Completion Certificate: https://www.simplilearn.com/learn-social-media-basics-skillup?utm_campaign=SocialMedia&utm_medium=DescriptionFirstFold&utm_source=youtube
In this Instagram Marketng Full Course video, we’ll be covering some of the major concepts of marketing your brand, products or services on the platform. We’ll cover topics like how to create instagram videos, how to increase instagram followers, some marketing strategies, and how it compares with Facebook.
So, without further ado, let’s jump right in!

00.00.00 How To Create Instagram Videos
00.17.52 How To Increase Followers On Instagram
00.54.01 Instagram Marketing Strategy 2020
01.04.32 Facebook vs Instagram: Which One Should You Choose? Why?

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#InstagramMarketing #InstagramMarketingCourse #LearnInstagramMarketing #InstagramMarketingTutorial #InstagramMarketingTutorialForBeginners #LearnInstagramMarketing #SocialMediaMarketing #DigitalMarketing #Simplilearn

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant

Learn more at: https://bit.ly/2W2SU1S

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Instagram Marketing For Small Business | The Best Way to Do Instagram Marketing *** 🎯 Watch This Next “How to Use Instagram to Promote Your Business in 2020!” ➡️ https://youtu.be/6Xb46tXgvds

Instagram is one of the biggest and baddest social media networks on the market right now. With over 1 billion active monthly users and 25 million active business accounts it’s clear they’re not going anywhere anytime soon. That’s why in this video we’re covering 10 Instagram Marketing Strategies For Small Businesses so you can better use the platform to connect and convert your ideal customers and clients.

Alright, let’s get to the video. Here are 10 Instagram Marketing Strategies For Small Businesses

#instagrammarketing #digitalmarketing #marketingstrategy

***PS – Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

***Let’s Connect:
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Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/ESAdwords/

This video will be showing you the different steps in creating your first ad in Google AdWords. I will be walking you through the below five processes:
1.Keyword Research (8:09)
2. Setup a Campaign (10:39)
3. Setup an Adgroup (11:33)
4. Setup Adwords (13:53)
5. Advance Features (17:07)

Adwords Course: https://www.effectiveecommerce.com/product/adwords-and-product-listing-ads-google-shopping-course/

First and foremost, you need to have a Gmail account. Sign up for one if you don’t have it yet. Once your account is set up, you can proceed to adwords.com then click “Start Now.”

Keyword Research
This step involves figuring out what someone would type in Google to find your product and try to find keywords related to it. You can do this with the Google Keyword Planner, a free tool that Google gives you. In order to get access to this, you need to create your first ad.

Once done, go to Tools and then click Keyword Planner. If you already have a list of keywords and you just want to find the search volume and forecast of how many clicks, click on “Get search volume and forecast.” However, I recommend for beginners to find new keywords. Type in words that you think will be used in searching for your product in the search area and you will be shown the keywords. Repeat this process and find as many keywords as possible.

Setup a Campaign
Go to “All Campaigns”, click on the Plus (+) sign, then “New Campaign.” Click on “Search” for Search Ads. These are ads that come up when one searches on Google. Click on “Website Traffic” and at the bottom part , type in the URL of the website you want to send the traffic to. Type in the campaign name.

In setting up your campaign, below are some ways on how you can save some money:
Uncheck “Include Google search partners”
Uncheck “Include Google Display Network”
Only select locations which are suitable for you
For budget, you can start with /day for beginners. For delivery method, choose between Standard and Accelerated. Accelerated means Google will spend your budget as quickly as possible. Standard means that spending will happen within the course of the day.
Change the ad schedule

Setup an Adgroup
Adgroup are words that when people search in Google your ad will show for. There are different match types for your keywords: Broad match, Phrase match, and Exact match.
Broad match – In this match type, a person can type in anything they want and your ad will still show up. This match type lets Google create synonyms for you. For this, I recommend that you use Modified Broad match instead, which is putting a plus sign in front of the keyword, to save a lot of money.
Phrase match – Regardless if there are words before or after the keyword phrase, your ad will show up.
Exact match – Your ad will only show up if a person keys in the exact words. If there is anything added to it, your ad will not show up

Setup Adwords
You can search on Google and see what comes up with keywords. Below are also some tips for writing a good headline:
Include the keyword that you are targeting
Include a number if possible to make it standout from a bunch of texts
Talk about the benefit of your product

Ensure that you make good use of the description part. Remember that you will be paying every time someone clicks on it. The more clicks you get, the cheaper you will be paying for each click.

One tip that will also make you save a lot of money is to focus your campaign on computers. In my case, I find that computers have a much higher conversion rate. Click on a specific campaign and then “Devices.” For the other devices, click on decrease then 100%.

Advance Features
Adding negative keywords – If any of the words included in the negative keywords are included in someone’s search query, your ad will not show up. This is useful especially for broad match and phrase match types. Some common negative keywords include discount, target, walmart, amazing. You can also go to ubersuggest.org, type in the keywords and you can see other words that are added. From there, you can figure out which words are good and not.

Adding negative keyword list – You can group your negative keywords together and apply it to multiple campaigns.

Google Ads Editor – This software allows you to edit in bulk. If you are planning to upload a lot of campaigns and accounts, it is a great tool use instead of going through the campaigns manually.

Instagram:@Travismarziani

Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Bluehost: https://www.effectiveecommerce.com/bluehost
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You’ve probably heard of Google Ads and wonder how it works. I’ve been managing ads since 2009 and I find it exciting to share with you what it’s all about and how you can use it to benefit your business.

Watch and Enjoy!
John Crestani

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