In this clip from Drift’s GTM lab, Monica Saha, CMO of Gainsight, and Lauren Vaccarello, CMO of Salesloft, explain how they lead their marketing teams to enable sales over time, at every stage of the funnel.

To hear more marketing lessons from leaders like Monica and Lauren, watch the full GTM Lab go-to-market recording: https://drift.ly/GTMLab

Subscribe to Drift: https://goo.gl/2pRvjN

#drift #salesenablement #gotomarket
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LinkedIn: https://www.linkedin.com/company/drift
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.

At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.

Drift’s Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.

Learn more: https://www.drift.com/
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How Marketing Can Enable Your Sales Team

#SalesGrowthWithPam – If you are in marketing, in my book “Effective Sales Enablement” you will find insights and ideas on how to better and creatively align with the sales team. If you are in sales or sales operations, this book will help you understand your marketing team better. My book will show you how marketing and sales can brainstorm, plan, and collaborate to provide a seamless customer experience throughout the customer journey.

To get a better picture of the book check out the chapter outline https://bit.ly/2Rjn9wp and download the industrial revolution chapter of my book, it’s free https://bit.ly/2O502DT.
Also, you can check my other video https://youtu.be/6d9TBR0vZ3Q, where I explain why I wrote this book.

To purchase a copy of the book, go to Amazon https://amzn.to/2uf6scr.

For more information about sales enablement and marketing visit my website https://bit.ly/2A4pK7I, and if you want to get in touch, schedule a call https://bit.ly/2pMOGL1