Bing Ads vs. Google Ads or Why I chose Bing ads over Google Adwords

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Here is an update of my Bing Ads + ClickBank product case study. I finally got all my ads and keywords approved.

I had 3 full days of having my ads up and running. The last day was the most successful. I had the highest CTR (click through rate) and the lowest CPC (cost per click). All thanks to optimization that I’ve been doing at the end of each day.

At this moment I haven’t done any sales yet. But I see a positive trend with CTR going up and CPC going down. As soon as I find those winners, I will then increase the budget.

As to why I chose Bing Ads over Google Ads, there are a few reasons.

Bing Ads are cheaper than Google Adwords.

And they are also more forgiving when it comes to delicate niches like health or dating.

That said, Google Ads have way higher search volume. So if you know what you are doing, then Google Adwords can be a lot more profitable.

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