How to Conduct a Feasibility Study – Project Management Training

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How to Conduct a Feasibility Study - Project Management Training

Do you know what a feasibility study is? You should.

Download our free feasibility study template for Word: https://www.projectmanager.com/templates/feasibility-study-template?utm_source=youtube&utm_medium=video&utm_campaign=HowToConductAFeasibilityStudy

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A feasibility study is a crucial test to figure out if your project is viable or not. Jennifer Bridges, PMP, explains what a feasibility study is, when and why to use it and provides a template to set up your own.
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Understanding Marketing Feasibility

Marketing feasibility assesses the viability of a product or service in the market, considering factors like demand, competition, and profitability.
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Investment trends for 2019

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Investment trends for 2019

Florent Bronès, chief investment officer at BNP Paribas Wealth Management, tells Elliot Smither why easing political tensions and an improving environment for equities should create opportunities for investors in the the year ahead

Where to invest in 2019?

Where should you look to invest in 2019? Our capital-markets editor John O’Sullivan suggests the best strategy for the year ahead.

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The search for a bitcoin hard drive worth $350 million lost in a landfill

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CNBC’s Kelly Evans reports on British I.T. worker James Howells’ last-ditch effort to find a hard drive in a landfill. The drive contains 7,500 bitcoin, worth more than 0 million. New Yorker Staff Writer D.T. Max, spoke to James Howells about his search. Sign up and learn more about the CNBC Investing Club with Jim Cramer https://cnb.cx/3Ei22n4

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If someone told you you just threw away over million worth of bitcoins, well you wouldn’t be too happy. You can imagine how James Howells from Wales felt when he discovered that he had thrown away his hardrive containing over 7,000 bitcoins. The value of Bitcoins has reached an all time high so now Mr Howells is frantically searching his local tip in the hope of retrieving his fortune

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How to make a Proper Investment (Investment – UITM Sri Iskandar)

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Hey There!!
This video is a story about 3 friends Farahin, Shafanazwa, and Ammar with difference way of investing.
Farahin had a problem in making decision for investing, then ask for her bestfriend Shafa and Ammar for an opinion.

There are some useful tips in investment.
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Japan made bitcoin a legal currency – now it's more popular than ever | CNBC Reports

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Bitcoin trade in Japan accounts for about half of the global trade volume. That number has surged since the government passed a new law earlier this year, recognizing bitcoin as a legal form of currency. CNBC’s Akiko Fujita reports.

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The Marketing Environment | Introduction to Business

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The Marketing Environment | Introduction to Business

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A common component of many marketing courses, the marketing environment consists of several external forces that can influence a business. By understanding these forces, marketers have the opportunity to adapt their marketing strategies (product, price, place, and promotion) in an attempt to cater to consumers. These forces include political, legal, and regulatory, competitive and economic, technological, and social. During this lecture we’ll talk more specifically about the marketing environment, it’s importance, and I’ll even provide examples to help you better understand each of the marketing environment forces.
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In this we have quickly revised the Marketing Environment and its types from Marketing Management,
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Understanding the Impact of Marketing Environment | Talent and Skills HuB

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The study and understanding of Marketing Environment are important based on the fact that the environment is changing and there is uncertainty. Some of these environmental factors are uncontrollable. However, successful organisations know the vital importance of constantly monitoring and adapting to the changing environment. Therefore, it is the responsibility of the organisation to link the resources to the requirements of customers.

The Elements of Marketing Environment
Different authors have classified the marketing environment differently. Basically, marketing environment can be classified in two categories which are the Micro-environment and the Macro environment (Kotler et al., 2013).

The Micro-Environment
Micro-environment refers to the company’s immediate environment, that is, those environmental factors that are in its proximity. They include the company’s own capabilities to produce and serve the consumer needs, the dealers and distributors, the competitors, suppliers, marketing intermediaries, public, customers etc.

The Impacts of Micro-Environment
Customers: The customers (B2B or B2C, local or international, etc.) and their reasons for buying the product will play a large role in how an organisation can approach the marketing of its products and services.

Suppliers: Suppliers can control the success of the business when they hold power. The supplier holds the power when they are the only or the largest supplier of their goods, when the switching cost of supplier is high, when the buyer is not vital to the supplier’s business and when the supplier’s product is a core part of the buyer’s finished product and/or business.

The competition: Those who sell the same or similar products and services as your organisation is your market competition, and the way they sell needs to be taken into consideration. Their pricing system and product differentiation can also impact your organisation/business. However, your organisation can take advantage of these factors to reap better results and get ahead of the competitors.

Intermediaries: If the product your organisation produces is taken to market by 3rd party resellers or market intermediaries such as retailers, wholesalers, etc., then your organisation’s marketing success will be impacted by those 3rd party resellers.

The general public: Your organisation has a duty to satisfy the public. Any actions of your organisation must be considered from the angle of the general public and how they are affected. The public has the power to help you reach your goals and they can also prevent you from achieving them.

The Macro Environment
The macro environment consists of larger societal forces that affect not only the organisation, but also its competitors and other elements in the micro-environment. This includes demographic, economic, natural, technological, political and cultural forces.

The Impacts of Macro Environment
The Demography: The study of human populations in terms of size, density, location, age, gender, race, occupation and other statistics comes under the demographic environment. The demographic environment itself is affected by changes in the mix of age groups in the population.

The Economic: The economic environment is important to marketers because it affects the amount of money people have to spend on products and services. One of the components of the economic environment is the distribution of income. Economies around the world not only vary in their absolute or total level of wealth but also in how their wealth is spread within the population.

The Natural: Natural resources needed as inputs by marketers or that are affected by marketing activities. This is important to marketers because the source of many raw materials and fluctuation in supply can affect the prices paid for purchases.

Technological: Technological developments offer marketers both opportunities and threats. Although firms can offer customers a wider array of advanced products, changes in technology also mean that there may be more than one technical solution to a customer’s needs. Increased technological development accelerates the speed of obsolescence.

Culture: People’s opinions and tastes are shaped by the society in which they live. It should be noted that societies are not made up of homogeneous populations (people of same kind or nature). They contain sub-cultures, which are beliefs and values shared by smaller groups of people. Such groups may arise out of a common race, religion, social activity or hobby.

Political and Legal: Marketers are influenced by the regulatory environment. This has implications for their obligations to customers and the wider public. Customers are increasingly able to seek redress for faulty products, and those who live near manufacturing plants are able to claim compensation for pollution. The political environment around the world has recently favoured the privatization of public companies.

This video covers a detailed discussion on the major differences between Micro Environment and Macro Environment in Business, office, and Manufacturing organizations.

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The Best Marketing Strategy For A New Business Or Product

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The Best Marketing Strategy For A New Business Or Product

Let’s explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It’s called The Bullseye Framework and it comes from “Traction” by Gabriel Weinberg and Justin Mares.

NEW 2022 EDITION OF THIS VIDEO HERE
👉 https://youtu.be/-CXZrdxhYXY

HERE ARE 33 MARKETING STRATEGIES TO GET MORE CUSTOMERS
➡️ https://youtu.be/8T79jv5oPTs

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This approach makes it easy to brainstorm marketing ideas, select promising options, perform inexpensive tests, and ultimately select the best marketing channel for your specific business or product.

Watch that video to explore marketing options and then go through the simple four-step process in this video to start marketing your new business, product, or service.

Content by Rick Kettner
Produced by Kyle Trienke
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Saving vs. Investing: Where to Put Your Money Now | NerdWallet

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Saving vs. Investing: Where to Put Your Money Now | NerdWallet

We’d all like to make smart decisions with our hard-earned money but sometimes knowing what decision is best for you can be a little tricky. In this video, NerdWallet’s Chanelle Bessette provides insight into whether it’s better to focus on saving or investing.

When it comes to financial planning, there’s no one-size-fits-all approach. Some people choose to save everything they can, while others are more comfortable with a mix of savings and investing. The key is to find the right balance for your situation.

Suggested Articles:
Saving vs. Investing: When to Choose and How to Do It:
https://www.nerdwallet.com/article/banking/saving-vs-investing-when-to-choose-how-to-do-it
How to Invest Your Savings for Short-Term or Long-Term Goals:
https://www.nerdwallet.com/article/investing/invest-savings-short-intermediate-long-term-goals
Types of Savings Accounts: Where to Stow Your Cash:
https://www.nerdwallet.com/article/banking/types-of-savings-accounts

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Saving vs. Investing: Where to Put Your Money Now | NerdWallet
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JPMorgan CEO Jamie Dimon on bitcoin: My personal advice is don't get involved

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JPMorgan Chase CEO Jamie Dimon joins ‘Squawk Box’ to discuss his meeting with Ukrainian President Volodymyr Zelenskyy, most pressing geopolitical issues, doing business in China, state of the economy, 2024 race, bitcoin and crypto at large, commercial real estate, and more.