This is a complete online business system centered around an ingenious new patent pending software app that enables you to "sell" online products in exchange for X number of email subscribers (any number you choose).
The software ends up building your list AND your income because your visitors can choose to either pay with cash, OR checkout through Pay app...
Do you know what a feasibility study is? You should.
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A feasibility study is a crucial test to figure out if your project is viable or not. Jennifer Bridges, PMP, explains what a feasibility study is, when and why to use it and provides a template to set up your own. Video Rating: / 5
Marketing feasibility assesses the viability of a product or service in the market, considering factors like demand, competition, and profitability.
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A common component of many marketing courses, the marketing environment consists of several external forces that can influence a business. By understanding these forces, marketers have the opportunity to adapt their marketing strategies (product, price, place, and promotion) in an attempt to cater to consumers. These forces include political, legal, and regulatory, competitive and economic, technological, and social. During this lecture we’ll talk more specifically about the marketing environment, it’s importance, and I’ll even provide examples to help you better understand each of the marketing environment forces. Video Rating: / 5
In this we have quickly revised the Marketing Environment and its types from Marketing Management,
marketing,
environment,
marketing environment,
marketing environment micro and macro,
micro environment,
macro environment,
internal environment,
external environment,
controllable environment,
uncontrollable environment,
marketing management,
type of marketing environment, Video Rating: / 5
The study and understanding of Marketing Environment are important based on the fact that the environment is changing and there is uncertainty. Some of these environmental factors are uncontrollable. However, successful organisations know the vital importance of constantly monitoring and adapting to the changing environment. Therefore, it is the responsibility of the organisation to link the resources to the requirements of customers.
The Elements of Marketing Environment
Different authors have classified the marketing environment differently. Basically, marketing environment can be classified in two categories which are the Micro-environment and the Macro environment (Kotler et al., 2013).
The Micro-Environment
Micro-environment refers to the company’s immediate environment, that is, those environmental factors that are in its proximity. They include the company’s own capabilities to produce and serve the consumer needs, the dealers and distributors, the competitors, suppliers, marketing intermediaries, public, customers etc.
The Impacts of Micro-Environment
Customers: The customers (B2B or B2C, local or international, etc.) and their reasons for buying the product will play a large role in how an organisation can approach the marketing of its products and services.
Suppliers: Suppliers can control the success of the business when they hold power. The supplier holds the power when they are the only or the largest supplier of their goods, when the switching cost of supplier is high, when the buyer is not vital to the supplier’s business and when the supplier’s product is a core part of the buyer’s finished product and/or business.
The competition: Those who sell the same or similar products and services as your organisation is your market competition, and the way they sell needs to be taken into consideration. Their pricing system and product differentiation can also impact your organisation/business. However, your organisation can take advantage of these factors to reap better results and get ahead of the competitors.
Intermediaries: If the product your organisation produces is taken to market by 3rd party resellers or market intermediaries such as retailers, wholesalers, etc., then your organisation’s marketing success will be impacted by those 3rd party resellers.
The general public: Your organisation has a duty to satisfy the public. Any actions of your organisation must be considered from the angle of the general public and how they are affected. The public has the power to help you reach your goals and they can also prevent you from achieving them.
The Macro Environment
The macro environment consists of larger societal forces that affect not only the organisation, but also its competitors and other elements in the micro-environment. This includes demographic, economic, natural, technological, political and cultural forces.
The Impacts of Macro Environment
The Demography: The study of human populations in terms of size, density, location, age, gender, race, occupation and other statistics comes under the demographic environment. The demographic environment itself is affected by changes in the mix of age groups in the population.
The Economic: The economic environment is important to marketers because it affects the amount of money people have to spend on products and services. One of the components of the economic environment is the distribution of income. Economies around the world not only vary in their absolute or total level of wealth but also in how their wealth is spread within the population.
The Natural: Natural resources needed as inputs by marketers or that are affected by marketing activities. This is important to marketers because the source of many raw materials and fluctuation in supply can affect the prices paid for purchases.
Technological: Technological developments offer marketers both opportunities and threats. Although firms can offer customers a wider array of advanced products, changes in technology also mean that there may be more than one technical solution to a customer’s needs. Increased technological development accelerates the speed of obsolescence.
Culture: People’s opinions and tastes are shaped by the society in which they live. It should be noted that societies are not made up of homogeneous populations (people of same kind or nature). They contain sub-cultures, which are beliefs and values shared by smaller groups of people. Such groups may arise out of a common race, religion, social activity or hobby.
Political and Legal: Marketers are influenced by the regulatory environment. This has implications for their obligations to customers and the wider public. Customers are increasingly able to seek redress for faulty products, and those who live near manufacturing plants are able to claim compensation for pollution. The political environment around the world has recently favoured the privatization of public companies.
This video covers a detailed discussion on the major differences between Micro Environment and Macro Environment in Business, office, and Manufacturing organizations.
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Let’s explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It’s called The Bullseye Framework and it comes from “Traction” by Gabriel Weinberg and Justin Mares.
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HERE ARE 33 MARKETING STRATEGIES TO GET MORE CUSTOMERS
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This approach makes it easy to brainstorm marketing ideas, select promising options, perform inexpensive tests, and ultimately select the best marketing channel for your specific business or product.
Watch that video to explore marketing options and then go through the simple four-step process in this video to start marketing your new business, product, or service.
Content by Rick Kettner
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Freelance Marketing For Beginners
👇 Free PDF Getting Started Guide 👇
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This video will explain in detail freelance marketing for beginners
While nothing truly worth it is easy, learning freelance marketing is one of the very best ways to ditch the 9-5 and start appreciating your freedom.
After searching for months for the right freelance marketing mentor, I came across a video similar to this and it was exactly what I needed to succeed in my own freelance marketing business.
The difference maker is that this not only teaches the skills needed to be an super effective freelance marketer, but the mindset to be a excellent freelance marketer.
– Tech Skills and Tools
– Social Media Marketing
– Copywriting
– Mindset Training
All wrapped in a community of like-minded individuals willing to help out when things get tough.
Mindset is the real secret behind this industry. It teaches patience along with intentional, calculated action missing from all other training programs out there.
Truly the very best freelance marketing training platform on the market today.
Freelance Marketing Tips, Tricks, And Techniques
People will find that they are experiencing a lot of hardship when they are trying to do freelance marketing, but it does not have to be hard. Web referral tech has made great leaps in effectiveness and can bring ease and savings to your program. These suggestions will help you wade through all of the hassle of becoming an freelance marketer.
Be honest to your readers and disclose your affiliations. Readers know an affiliate ad when they see one, and they will appreciate your honesty. It’ll make them feel better about supporting you by using your referral link. Furthermore, honesty is important in generating a loyal reader base that will continue to generate money in the future.
Make sure you have a strategy before you get into freelance marketing. You want to prepare a plan of what types of products you want to have available and how you are going to attract attention to your web page. You can’t expect to just make a web page and that people will just find it. Plan things out and it should help with bringing people to your web page.
Track and analyze the exact source of every visitor to your affiliate links. By doing this you can identify which marketing techniques are bringing in visitors and, more importantly, where visitors with the highest conversion rates originate. You can then concentrate your time and money on only the successful marketing techniques.
Savvy website owners select only the most profitable freelance marketing partners. For an affiliate that pays webmasters on a pay-per-sale basis, a commission of 20 to 50 percent is not unreasonable to expect. Pay per sale affiliates that offer 10 percent or less commission are not worth a webmaster’s time. Hold out for affiliates that recognize the value of their affiliate marketing partners.
Freelance marketing arrangements are most successful when they speak to your own personal interests. Seek out affiliates and advertisers whose products and services appeal to you personally. A salesman who genuinely believes in his product is always the most convincing salesman. By associating with partners that provide services you like, you can ensure that you will be enthusiastic and trustworthy in promoting them.
As you may now understand, engaging in a freelance marketing program does not need to be as complex or expensive as it once was. By following theses tips, you can create a great freelance marketing program, along with keeping costs down to succeed in the future.
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Entrepreneurial Digital Marketing + Free PDF Freelance Marketing Secrets
Entrepreneurial Marketing Training – Free PDF Of Freelance Marketing Secrets
*Disclaimer – Keala’s success is due to years of hard work and dedication. He is a master at his craft and took the time to learn all the skills necessary to achieve what you see in the video. Individual results will vary. Video Rating: / 5
Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at https://www.paxtonpatterson.com/college-career-ready-labs.
In this video, I’ll explain what is affiliate marketing and how affiliate marketing works. You’ll learn how affiliates make money with affiliate marketing using Amazon and other affiliate networks.
This video tutorial will show you how people make money in affiliate marketing. In this YouTube video, I’ll explain using Amazon as an affiliate network in which I will be promoting products for.
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There are thousands of affiliate networks you can use for affiliate marketing. Some pay as little as 2-3% commission for any sales you refer while others like Clickbank, JVZoo, and W+ can pay as much as 50% or even 75% commission for digial products.
How to start affiliate marketing. If you want to learn how to do affiliate marketing, visit my website above and register for my full A-Z affiliate marketing course that also includes a custom WordPress theme.
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Digital Marketing combines the reach and accessibility of the internet to enable us to market our products across the world. In this video, join us on a journey as we tell you about what is digital marketing, the types of digital marketing, and so much more! So, without further ado, let’s jump in!
Don’t forget to take the quiz at 03:52!
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About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
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MARKETING DIRECTOR SKILLS // Do you have the five skills that separate run-of-the-mill marketers from the industry’s top marketing leaders? Find out in this video.
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We covered a LOT in this episode but here are some of the highlights:
✅ #MarketingDirector Types
✅ Jack of All Trades vs. Seasoned Veteran
✅ Being Close to Retirement
✅ #T-ShapedMarketer
✅ Search Engine Optimization Skillset
✅ #ContentMarketer
✅ Email Marketing
✅ Conversion Rate Optimization
✅ Marketing Automation
This video is brought to you by Tyler Kelley, Chief Strategist at @SLAM! Agency. It is part of our weekly #WeAreSLAM Show podcast which exists to help marketing professionals and small business owners grow their companies in a more effective way. You can find this show on IGTV, Facebook and on all podcast networks.
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Whether you are a business owner looking to hire a Marketing Director or a marketing professional looking to acquire the skills and knowledge that will push you up the corporate ladder, the skills introduced in this video are what make good marketers great.
If you find value in this video, let us know in the comments. And don’t forget to click the thumbs up, hit the bell and subscribe to our channel. We appreciate you!
As someone with expert level #marketing knowledge, I am putting my neck on the line to say that these are the 7 steps you need to follow if you want to become a marketing expert. If you take the time to study these things that I’ve outlined to you in detail, you’ll be amongst some of the best marketers in the world.
Learn More about my Digital Advertising and Marketing Strategies Here https://kirk-buchanan-s-school.teachable.com/
Step 1. Learn the basics of marketing (the 4 p’s)
Step 2. Learn the #psychology of persuasion
Step 3. Learn to tell interesting #stories (Freytag arc)
Step 4. Learn how to get people to like you
Step 5: Learn copywriting (How to write persuasively)
Step 6: Learn how to leverage the latest technology
Step 7: Learn how to interpret and use data to make decisions
📂 Get everything you need to start and run your business here. You’ll find designers, templates, checklists, guides, books, courses and a lot more! https://kirkbuchanan.net/links
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