Archive for September, 2019

Google Adwords Tutorial 2019 with Step by Step Walkthrough

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This video will be showing you the different steps in creating your first ad in Google AdWords. I will be walking you through the below five processes:
1.Keyword Research (8:09)
2. Setup a Campaign (10:39)
3. Setup an Adgroup (11:33)
4. Setup Adwords (13:53)
5. Advance Features (17:07)

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First and foremost, you need to have a Gmail account. Sign up for one if you don’t have it yet. Once your account is set up, you can proceed to adwords.com then click “Start Now.”

Keyword Research
This step involves figuring out what someone would type in Google to find your product and try to find keywords related to it. You can do this with the Google Keyword Planner, a free tool that Google gives you. In order to get access to this, you need to create your first ad.

Once done, go to Tools and then click Keyword Planner. If you already have a list of keywords and you just want to find the search volume and forecast of how many clicks, click on “Get search volume and forecast.” However, I recommend for beginners to find new keywords. Type in words that you think will be used in searching for your product in the search area and you will be shown the keywords. Repeat this process and find as many keywords as possible.

Setup a Campaign
Go to “All Campaigns”, click on the Plus (+) sign, then “New Campaign.” Click on “Search” for Search Ads. These are ads that come up when one searches on Google. Click on “Website Traffic” and at the bottom part , type in the URL of the website you want to send the traffic to. Type in the campaign name.

In setting up your campaign, below are some ways on how you can save some money:
Uncheck “Include Google search partners”
Uncheck “Include Google Display Network”
Only select locations which are suitable for you
For budget, you can start with /day for beginners. For delivery method, choose between Standard and Accelerated. Accelerated means Google will spend your budget as quickly as possible. Standard means that spending will happen within the course of the day.
Change the ad schedule

Setup an Adgroup
Adgroup are words that when people search in Google your ad will show for. There are different match types for your keywords: Broad match, Phrase match, and Exact match.
Broad match – In this match type, a person can type in anything they want and your ad will still show up. This match type lets Google create synonyms for you. For this, I recommend that you use Modified Broad match instead, which is putting a plus sign in front of the keyword, to save a lot of money.
Phrase match – Regardless if there are words before or after the keyword phrase, your ad will show up.
Exact match – Your ad will only show up if a person keys in the exact words. If there is anything added to it, your ad will not show up

Setup Adwords
You can search on Google and see what comes up with keywords. Below are also some tips for writing a good headline:
Include the keyword that you are targeting
Include a number if possible to make it standout from a bunch of texts
Talk about the benefit of your product

Ensure that you make good use of the description part. Remember that you will be paying every time someone clicks on it. The more clicks you get, the cheaper you will be paying for each click.

One tip that will also make you save a lot of money is to focus your campaign on computers. In my case, I find that computers have a much higher conversion rate. Click on a specific campaign and then “Devices.” For the other devices, click on decrease then 100%.

Advance Features
Adding negative keywords – If any of the words included in the negative keywords are included in someone’s search query, your ad will not show up. This is useful especially for broad match and phrase match types. Some common negative keywords include discount, target, walmart, amazing. You can also go to ubersuggest.org, type in the keywords and you can see other words that are added. From there, you can figure out which words are good and not.

Adding negative keyword list – You can group your negative keywords together and apply it to multiple campaigns.

Google Ads Editor – This software allows you to edit in bulk. If you are planning to upload a lot of campaigns and accounts, it is a great tool use instead of going through the campaigns manually.

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How Google Ads Work

You’ve probably heard of Google Ads and wonder how it works. I’ve been managing ads since 2009 and I find it exciting to share with you what it’s all about and how you can use it to benefit your business.

Watch and Enjoy!
John Crestani

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Building an Arrow 8×10 Metal Storage Shed with Instructions and Review

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This is a video showing the process of building an Arrow 8×10 metal storage shed. I needed a small workshop to do woodworking in, and decided to buy a metal shed. I wanted a wooden one, but after pricing out all of the lumber it was going to be over 0 instead of the 0 that I spent on this metal one. It is definitely not as comfortable as a wooden shed, but it will do for what I’m using it for.

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The Best Way to Do Instagram Marketing

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This is by far one of the most practical pieces of content I have ever produced. It doesn’t matter if you have an Instagram account with a million followers or if you just created a new profile today, this is absolutely the advice I would give to anyone looking to build a more meaningful community on Instagram or online.


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Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

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Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your Instagram Quickly

Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly.

I’ve used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing.

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Ken Fisher on the F-Word | Fisher Investments

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“Is your advisor aligned with your best interests? That may depend on whether they are a broker or, like Fisher Investments, a registered investment adviser.

Learn the differences between these two groups of advisors and visit https://www.FisherToday.com/ to receive Fisher Investments’ in-depth guide: 9 Retirement Planning Mistakes to Avoid.”

See our Reuters Plus article for an update on the Fiduciary rule: https://www.reuters.com/sponsored/article/fisher-investments/fiduciary-debate
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Bing Ads vs. Google Ads – Why I Chose Bing Ads Over Google Adwords [VLOG 8]

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Bing Ads vs. Google Ads or Why I chose Bing ads over Google Adwords

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Playlists you may like:

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Here is an update of my Bing Ads + ClickBank product case study. I finally got all my ads and keywords approved.

I had 3 full days of having my ads up and running. The last day was the most successful. I had the highest CTR (click through rate) and the lowest CPC (cost per click). All thanks to optimization that I’ve been doing at the end of each day.

At this moment I haven’t done any sales yet. But I see a positive trend with CTR going up and CPC going down. As soon as I find those winners, I will then increase the budget.

As to why I chose Bing Ads over Google Ads, there are a few reasons.

Bing Ads are cheaper than Google Adwords.

And they are also more forgiving when it comes to delicate niches like health or dating.

That said, Google Ads have way higher search volume. So if you know what you are doing, then Google Adwords can be a lot more profitable.

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